The Alzheimer’s Association
7 million people have it
New one every 3 minutes
The cases are rising
“So pretty it should be on a birthday card. Yet so adorable we just wanted to ball it up and put it in our pocket.”
The life of an Alzheimer’s patient isn’t just lost, it’s gradually stolen. Memories, friends, relatives, basic human functions. All robbed by a silent thief that can’t yet be stopped. The evidence of this thief became the inspiration for an awareness campaign based on a concept that almost wrote itself.