Calories can be fun, y’know
This stuff tastes good
44 = the grade of Everest
“Simply stellar. Spellbinding. Lyrical yet poignant. Moves at the speed of a runaway train. Couldn’t put it down.”
There are some people who climb a mountain, and some who grab the mountain by the short hairs and ask it, “Who’s your daddy?” Those people need more than a granola bar and a pat on the back, they need an energy mix to help them kick the trail in the ass. And that mix needed a brand that carried the same attitude. We ate tons of it during concepting.