Events & Experiential

We turn spaces into experiences — designing trade show booths, signage that speaks (inside and out), persuasive merchandising, and events that engage, inspire, and leave a lasting impression.

• Trade show booth development
  Signage development (interior, exterior)
  Event planning
  Merchandising

Case Study

Client:

Pleasant View Gardens

Challenge:

As one of the creators of the nationally known plant brand Proven Winners, Pleasant View Gardens (PVG) is a wholesale greenhouse and plant producer specializing in growing and supplying annual bedding plants, hanging baskets, and related plant varieties. Their footprint covers the majority of the East Coast, supported by a New Hampshire facility that spans more than 30 acres of glorious floral beauty. After creating a comprehensive brand campaign, we were tasked with designing and executing of all promotion and signage surrounding PVG’s annual horticulture industry open house. From pre-event marketing, advertising, and social media to campus signage, presentations, and take-home giveaways, every touchpoint was designed to make the experience unforgettable.

 

 

Solution:

Because the open house draws hundreds of visitors across a sprawling campus, it was essential to create a visual system that made the journey both seamless and engaging. We designed graphics and signage that not only guided guests but also transformed the grounds into a cohesive brand experience — where every corner, pathway, and display felt like an extension of the PVG story.

To heighten the sense of discovery, we also produced a series of videos featuring respected industry experts. These gave visitors fresh perspectives on the hottest gardening trends, hands-on growing tips, and the latest horticultural breakthroughs — further positioning PVG as the go-to destination for plant knowledge. For those unable to attend in person, we extended the open house online with social media takeovers that featured some of the industry’s most respected names. Followers could explore new varieties, hear directly from experts, and get a front-row seat to the excitement — all without leaving home. The digital layer created a truly hybrid experience that amplified PVG’s reach and impact.

Then came the unexpected curveball: the COVID-19 pandemic. With only weeks to adapt, we shifted the entire open house into a fully virtual experience. By combining live expert presentations, product introductions, educational programs, and social media activities, we created a digital extension of the event that allowed visitors to “attend” from anywhere. The result was an engaging, hybrid open house that not only preserved the sense of community and discovery PVG is known for, but also expanded its reach to an even larger audience of horticulture professionals.

Results:

The open house became a seamless, immersive brand experience that reinforced PVG’s leadership in horticulture. Expert videos and social media takeovers dramatically expanded the event’s reach, driving a 400%+ increase in video views and a 40–60% lift in social traffic, page views, and followers — engaging audiences far beyond the 30-acre campus. The videos were also recorded for future playback and integration into upcoming marketing initiatives, extending the impact of the event long after it ended. When COVID forced a pivot, the fully virtual format drew record participation and generated industry publicity valued at $25,000 in paid exposure, further strengthening PVG’s influence and setting a new standard for hybrid industry events.